Berlo's Model of Communication
He argued that there are three main parts of all communication which is the speaker the subject and the listener. It mainly focuses on peoples selectivity on media content rather than its unintended effects in their minds. The Ad Audit Lesson Two Communication Models Ii Communication Communication Skills Lesson Berlos model lives a number of factors under each of the elements. . Criticisms of Linear Model. Communication skills It is the individuals skill to communicate ability to read write speak listen etc Attitudes The attitude towards the audience subject and towards one self for eg. The source is where the message originates. This model is the simplest models to understand the workings of the communication process. The S-M-C-R model of Business Communication was developed by David K. The model shifted from the trend of linear model to dynamic and two way communication model. Researches of this theory c